100% of proceeds are committed to leading charities that are having the greatest impact on dealing with crippling mental health issues such as depression and anxiety in Australia.
See how we’ve worked together with RUOK? and Lifeline below.
RUOK is a suicide prevention charity in Australia, reminding people that having meaningful conversations with mates and loved ones could save lives.
RUOK? is an important partner, sharing the belief that by reconnecting and being aware in our day to day networks and relationships, we can build a stronger, empathetic and more resilient community.
Funds raised last year helped RUOK? and Food for Thought create a targeted awareness campaign for the hospitality industry as well as a training program created by Allara Learning.
Lifeline is a national charity providing all Australians experiencing a personal crisis with access to 24 hour crisis support and suicide prevention services.
The LifeLine and Food for Thought partnership is extremely important in completing a circle of support for those experiencing mental health issues and requiring support, guidance and safety.
This year, funding will be donated to help Lifeline answer more calls in an effort to reduce suicide and provide guidance and support for those in need.